A Short Article about the Legendary Vans Authentic Trainers Company
The originator of the Van company was Paul Van Doren. Paul was born in 1930 and raised in the Boston area. His first job was at the shoe factory where his mother worked, where he was hired to clean the floors and assist on the production lines. Paul and the shoe industry got along very well and because of hard work came to be Executive Vice President of Boston shoe firm Randy’s. Paul went into the shoe industry along with three partners who formed the Van Doren Rubber Company. In 1966 they opened their manufacturing plant in sunny California. He noted the lack of profit margin for the manufacturer but also saw the huge profits made by the retailer, the outcome being he decided to go for retail also, in order to capture the additional profits and, on opening day 16th March 1966, he sold twelve pairs of Vans deck shoes (these later became known as Authentic).
The 1970s witnessed a time of development for the business and a range of new products and styles including large contracts for the US Air Force - rubber mukluks and wool lined canvas shoes.Vans were a big hit with skateboarders, who highly valued the stability of the shoe and greatly regarded the sole’s slightly sticky nature, which provides grip. Vans were very popular in California throughout this period.
Nineteen seventy five saw the introduction of the Vans Era. The Era featured a padded collar and a range of color combinations and quickly became the shoe of choice for a whole generation of skateboarders. The ubiquitous Vans Slip-on was introduced in 1979. It was extraordinarily popular with BMX riders and skaters. This persistent launching of hugely successful new products delivered the company a good deal of success and ultimately the company boasted as many as seventy stores in California towards the end of the nineteen seventies. Around this period Vans went first national and then international, opening retail outlets and working with distributors..

The 1980s can now be seens as something of a time of great change and upheaval for the company. The constant product development continued. In order to really take-on the larger more established brands Vans developed footwear for markets beyond the skateboarding and BMX worlds and moved into the markets of surfing, wake-boardings and motor cross. One particular example is the Vans Slip-on, which became widely popular in the US and, most importantly, internationally, opening-up many new customers for the company.
At this time Paul Van Doren stepped-back from over-all day-to-day participation.
The company itself became a victim of its own success and cash became a problem. The situation reached a climax and Vans declared bankruptcy in 1983. Vans eventually got back on its feet over a three year period and even managed to pay-off its creditors. The original founders sold the business to an investment firm: the company proceeded to be sold several times.

In the 1990s Vans continued to do well. There was still a lot of change, for example the company re-located producted development overseas, which unfortunately meant that the company’s manufacturing history in California came to an end as the plant there was closed. Moving forward the company started to sponsor events such as the ‘Inaugural Triple Crown’ series which eventually became the ‘Vans Triple Crown’ series, and also the ‘Warped Tour’ music festival. The company opened skate parks: initially in 1998 in Orange County and the second in 2002 in Orlando. Vans also started obtaining naming rights e.g. to ‘BOWL-A-RAMA Bondi’, Australia.
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